Rook & Rose

1710 1/2 Government St, V8W 1Z5, Victoria

Welcome to Rook & Rose, a contemporary floral design studio nestled in the heart of Victoria. Led by the visionary Erica Smolders, our team specializes in creating bespoke floral arrangements that are both modern and sculptural, showcasing a meticulous approach to color and design.

At Rook & Rose, we offer an array of services tailored for weddings, corporate events, and editorial shoots throughout Victoria and Vancouver. Whether you dream of an extravagant wedding or an intimate gathering, we work closely with you to bring your unique vision to life.

Our full-service wedding options cover every detail imaginable—from mood boards and venue walkthroughs to large-scale installations and elegant personal florals. With packages starting at $1,000, there's something for every couple wishing to infuse their special day with artistry and beauty.

For corporate and editorial clients, we excel in immersive installations that elevate brand events and photo shoots. Our creative collaborations have graced notable names including Louis Vuitton, Chanel, and Lululemon.

Visit our shop to explore a variety of fresh floral arrangements sourced from local farms as well as accessories that reflect our commitment to quality, creativity, and sustainability.

At Rook & Rose, we aspire to create unforgettable floral experiences that leave a lasting impression. Let us help you celebrate life's moments with beauty and style.

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Rook & Rose

Our comment from Flowerspedia about Rook & Rose:

Exceptional Floral Design and Wedding Expertise

Rook & Rose has established itself as a premier florist in Victoria, renowned for creating stunning, unique, and artistic floral arrangements. Clients frequently praise the team's ability to translate a client's vision into reality, whether for weddings, corporate events, or personal celebrations. The florists are celebrated for their creative eye and attention to detail, producing designs that range from elegant and timeless to modern and whimsical. Many couples describe the experience as working with true collaborators who ensure every petal contributes to a magical atmosphere.

  • Wedding Florals: Highly recommended for couples seeking bespoke bouquets, ceremony arches, and reception centerpieces that exceed expectations.
  • Event Styling: Expertise in creating cohesive looks for corporate events and parties, often repurposing ceremony flowers for the reception.
  • Unique Aesthetic: Known for distinctive designs that stand out, avoiding generic arrangements in favor of curated, high-end looks.

High-Quality Blooms and Dried Arrangements

The shop is distinguished by its commitment to freshness and quality, offering a wide variety of seasonal blooms, lush greenery, and premium dried floral options. Customers often highlight the longevity of their arrangements, noting that the flowers remain vibrant and healthy for days. In addition to fresh flowers, Rook & Rose offers beautiful dried bouquets and preserved arrangements that last a lifetime, making them a popular choice for lasting gifts and home decor. The selection also includes a curated range of houseplants, succulents, and cacti, all tended to with care.

  • Fresh Flowers: High-quality, seasonal selections that are often described as lush, vibrant, and long-lasting.
  • Dried & Preserved Flowers: A favorite for gifts that last, offering timeless elegance without the need for maintenance.
  • Plants & Greenery: A healthy and diverse selection of succulents, air plants, and tropical foliage.

Personalized Service and Online Convenience

Customer service is a cornerstone of the Rook & Rose experience. The team, led by owner Erica, is frequently commended for being approachable, responsive, and genuinely passionate about their craft. They offer personalized consultations to help clients navigate budgets and design choices, ensuring a stress-free planning process. For those unable to visit in person, the shop provides a seamless online ordering experience with reliable same-day delivery across Victoria and even international shipping options. Many clients appreciate the thoughtful touches, such as personalized notes and flexible delivery coordination.

  • Expert Guidance: Helpful advice on budget allocation and design tailoring to specific venues.
  • Online Ordering: Easy-to-use website with clear visuals and responsive customer support.
  • Delivery Services: Punctual and careful delivery, including same-day options and special handling for out-of-town orders.

Rook & Rose: Reviews

4.4/5 (150 Reviews)

Reviews are the opinions of their authors. We do not verify that the author was a customer.

Las opiniones más recientes en Google

4,4 out of 5 from 150 reviews

Rebecca Stock Published on Google

Negative experience: Many years later, sharing my story of my terrible experience with Rook and Rose through the pandemic. Our destination wedding to Victoria of course had to be cancelled. They had previously insisted I pay a 100% deposit because my order was just under their $1000 minimum before tax. Orders over $1000 require only a 50% deposit. I immediately didn't like this but went along because the flowers are beautiful, not knowing we'd be in lockdown the week after visiting Victoria for my single 15 minute consultation in March 2020 While I understand the industry was gravely affected, not a single one of my other vendors tried to keep my deposit except Rook and Rose. After several tense emails back and forth where they insisted they keep my $1000 "deposit" I got a phone call from Erica. Erica, apparently the owner, was rude and unwilling to compromise. She insisted that I instead use my $1000 to buy vases from her shop (very limited selection, and this had already been clearly declined by email). We were no longer going to have a ceremony on the island and were not able to travel there. And even so, the suggestion that I buy $1000 worth of vases was absurd. I eventually convinced her to return half of my deposit, which was still deeply unsatisfactory and left me with a terrible view of the company. Nothing had been ordered and only a short consultation had been done. $500 for a 15 minute consultation seems pretty greedy, not to mention $1000. While I appreciate I signed a contract about the non-refundable 100% deposit, I would have expected more reasonableness in the circumstances. I did not receive such treatment from any other vendor, including Sea Cider (venue) who graciously handled our cancellation with kindness and reasonable options, despite their loss being much greater. I would never recommend this shop to anyone. The owner will not be interested in working with you if anything goes wrong. I see she has responded to others that they have updated their covid policies. I hope they've started treating their clients with some respect and compassion instead.

Sarah “Sally” Johnson Published on Google

Fantastic experience: Erica and her team made my wedding florals dreams come true in August. Erica was so easy to chat with and I truly felt like Rook & Rose understood my vision. They helped us coordinate pickups and drop offs and as we were doing all of our own planning and running around, their flexibility was so appreciated. They were so accommodating with all of my last minute changes and additions and never made me feel annoying despite it being the busiest time of year for them. Our florals looked so gorgeous and kept so fresh despite the crazy hot weather. I couldn’t be happier with our choice to go with my dream florist. Thank you Erica and everyone at Rook & Rose!

Samantha CR Published on Google

Negative experience: Didn't make it past the consultation for wedding flowers. I made an appointment to speak with Erica over the phone, to which she was an hour late without so much as an email or text to give a heads up. Immediate red flag. Erica's energy was off, and she was pretty condescending in general about my vision, budget and overall logistics. Unless you're willing to spend well over 10k on your wedding flowers I would completely avoid this company... You won't be taken seriously.

George Truman Published on Google

Fantastic experience: I went in with my girlfriend to get a bouquet done there and then and they couldn’t have done a better job. The person who served was lovely, made an AMAZING bouquet and for $50 it is exquisite. She gave my girlfriend the opportunity to edit it if she wanted but it was so good it didn’t need it

Shannon Taylor-Kaestle Published on Google

Fantastic experience: We sincerely cannot thank the Rook and Rose team enough for creating our DREAM wedding florals. Truly, they made our day that much more magical and special. Thank you for taking our vision and transforming it into something even more than we could have imagined. Cannot recommend Erica and the team enough!!

Leave your review about Rook & Rose:

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Reviews are checked before they are published. We do not publish reviews containing insults, accusations of criminal conduct or references to specific individuals. We also do not verify that the author was a customer.

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