Secret Garden Florist
Welcome to Secret Garden Florist, a delightful independent florist located in the heart of Cardiff Indoor Market, where the passion for flowers comes to life. Founded by sisters Donna and Kelly in 2007, this family business specializes in bespoke floral arrangements that reflect a true love for the floral arts. From unique wedding bouquets to enhancements that transform entire events, each design is carefully crafted with premium fresh flowers chosen with a special care to ensure their freshness and beauty.
At Secret Garden Florist, we not only provide exceptional service but also a unique experience. Our popular flower workshops offer the perfect opportunity to learn about floristry in a warm, friendly environment. With a focus on sustainability, we ensure that our practices are environmentally friendly, while also offering elegant indoor plant options and special products. Whether you're looking for a meaningful gift, a vibrant bouquet, or a special touch for your event, at Secret Garden Florist we are here to make your floral dreams a reality.
Opening hours
- sunday: (closed)
- monday: (closed)
- tuesday: 8:30-17h
- wednesday: 8:30-17h
- thursday: 8:30-17h
- friday: 8:30-17h
- saturday: 8:30-17h
Our comment from Flowerspedia about Secret Garden Florist:
Exceptional Floral Design and Wedding Expertise
Located in the heart of Cardiff Market, Secret Garden Florist is an independent studio renowned for creating inspiring floral designs that cater to every budget. The team, led by Kelly, is highly regarded for their ability to transform vague ideas into stunning realities, offering a personalized service that makes them a top choice for weddings. Clients consistently praise the meticulous attention to detail, from bespoke bouquets and buttonholes to elaborate table centrepieces and cake decorations, ensuring every element of the celebration is flawless.
A Warm and Supportive Customer Experience
What truly sets this florist apart is the exceptional level of customer care. Staff members are frequently described as incredibly kind, patient, and enthusiastic, often going above and beyond to accommodate last-minute requests or specific colour preferences. Whether assisting a nervous first-time wreath-maker or arranging a sensitive memorial tribute, the team provides a welcoming atmosphere that puts customers at ease. Their proactive communication and willingness to offer advice ensure a stress-free experience for everyone.
Workshops and Creative Engagement
Beyond retail, Secret Garden offers engaging floral workshops, particularly popular wreath-making sessions led by Donna and Kelly. These classes are highlighted by participants for their fun, creative, and supportive environment, allowing attendees to craft beautiful festive decorations with expert guidance. The hands-on experience is highly recommended for those looking to connect with nature and create something special for their homes.
Quality, Longevity, and Value
Customers consistently commend the high quality and freshness of the flowers, noting that bouquets often last for weeks. The florist offers a diverse selection, including seasonal blooms, houseplants, and dried flowers, all arranged with a modern aesthetic. Despite the premium quality, many clients find the prices to be excellent value for money, making it a trusted destination for everything from everyday gifts to significant life events.
Secret Garden Florist: Reviews
Fantastic experience: Lovely lady helped me get a beautiful selection of flowers for my 3rd date. Was very kind and would happily go there again
Fantastic experience: I am out of the world by their selection of flower. As a designer I can imagine what sort of effort they give to pick the nicest flower from the world. It is a must visit place if you are looking for gorgeous selection for your occations.
Fantastic experience: Can I just take a moment to express my gratitude and appreciation for Secret Garden Florists!! They’re customer service and support is Greatly appreciated, I totally forgot to sort a birthday out this weekend for my colleague from myself and the team and I called the florist and the lady I spoke to at the florist went above and beyond for me today baring in mind I was very last minute! I didn’t get the ladies name but you’ll never know how grateful I am for you and your kindness today. You literally went out of your way to help me and do it so quickly within 2 hours a lovely gentleman walked to get them flowers to deliver them to me!! You have gained a customer for life! It’s not everyday you come across such kindness and staff that want to help! Thank you so much the flowers are unreal and smell amazing .
Fantastic experience: Great as always
Fantastic experience: Thank you SO much for helping make my daughter's visit to Dunraven Bay extra special. The rose was perfect and meeting you was lovely.
Fantastic experience: Had the best time at the wreath making workshop. Kelly and Donna always make sure you come away with the best looking product. There are so many options to choose from and I can't think of a better way to start the festive period. Cannot recommend enough!
Fantastic experience: Amazing job, I've never visited a florist before so wasn't quite sure what to ask for, a bit panicked with finding something perfect for a last minute anniversary gift. They did an amazing fast job, with lovely customer service. Thank you
Fantastic experience: A really fantastic session - great atmosphere and Donna and Kelly were on hand with their expertise. The whole session was one of the best Wreath Making Courses I have been on! A superb array of materials too - will be looking out to book again next year - thank you!
Thank you Karen for your kind feedback, we are so happy you enjoy the wreath making experience with us ☺️
Fantastic experience: We had the most wonderful time at the wreath making class at Insole Court with Donna and Kelly from The Secret Garden. My mum, my auntie, and I all came along feeling a little nervous, but their encouragement and support instantly put us at ease. The whole session was engaging, creative, and full of festive cheer, it truly felt magical to be surrounded by beautiful materials and guided step by step to create something special. By the end, we weren’t just proud of our wreaths, we were completely immersed in the Christmas spirit. Donna and Kelly created such a welcoming atmosphere that made the experience unforgettable. We left feeling joyful, connected, and already excited to come back next year. Highly recommended for anyone wanting to feel festive and inspired!
Thank you Elin for your feedback, It’s most appreciated. We are very happy you enjoyed your time at the wreath making workshop ☺️thank you
Fantastic experience: I had such a great morning making my Christmas wreath. The ladies were lovely, gave step by step instructions and help and ideas when needed. I have a beautiful wreath on my front door now. I recommend booking on these wreath making courses next year.
Thank you Diane for your kind feedback, we are happy to hear you enjoyed the wreath making experience with us ☺️
Fantastic experience: Good prices and the staff are very friendly and helpful at the time of purpose thanks
Thank you for your feedback ☺️
Fantastic experience: Superb. I bought these for a family event and my mother said "they were the best flowers she has ever received'. I had also mentioned to the ladies that it was a yellow and terracotta colour preference. Something i had no idea how to match with flowers but they did an excellent job. 5/5 will be back.
Thank you George for your kind feedback ☺️
Fantastic experience: The Secret Garden team recently provided flowers for our wedding and we were absolutely blown away with the flowers and service provided. My bouquet, the button holes, corsages and table decorations were absolutely beautiful, we couldn’t have asked for any more. A huge thank you for putting together such beautiful flowers and for making the process so easy, we would highly recommend to anyone.
Thank you Lara for your kind feedback, we are over the moon that loved your wedding flowers from us. Your feedback really is appreciated ☺️
Fantastic experience: I called in the morning and said we have to send them today as the person is palliative. The lady said she would deliver them on the way home. Went over and above and the flowers were lovely. Thank you!!
Thank you for your feedback ☺️
Negative experience: The woman who worked there was incredibly rude to my friend and threatened to smash her camera.
Hi there,
Apologise that this came across in this way, however I think the joke I said got misunderstood.
I said “I wouldn’t take a photo of me as it will smash your phone” my humour. Sara
Fantastic experience: Whenever I need flowers in Cardiff, I go to Secret Garden. They've done many bouquets in the past for me, but most recently prepared a spray of flowers for my step-father's funeral. We gave them a fairly vague brief of a colourful spray of wildflowers and what turned up was the most exquisite arrangement that was absolutely perfect. Given the circumstances I forgot to take a photo, but it was truly stunning and the team checked in with us before the funeral to check details etc, which was appreciated. There are lots of florists in Cardiff but Secret Garden really is exceptional.
Fantastic experience: This florist in the centre of Cardiff market is outstanding I ordered a bouquet for my daughter in law last week for her birthday and she was stunned, said it was the best bouquet she’d ever seen. The variety of flowers and colour palette was stunning. Thank you so much for doing this I will most definitely order from you again.
Fantastic experience: Bought a lovely Calathea from the lady today and she was very helpful and a friendly face. I love this little stall for your houseplant and dried flower needs.
Fantastic experience: Cannot thank Kelly enough! I had a little issue with my online order but she went above and beyond to sort it and create a stunning bouquet. Also going ahead and personally hand delivering with such sort notice on the same day. Thank you!
Fantastic experience: This was so beyond what I was imagining. It was a wonderful experience and i was so thrilled, shocked at the finished product. The end result looked far better than the pic below. I will definately return for another session x
Fantastic experience: An excellent workshop. It was my first time making a wreath and I had a lot of fun. Really pleased with my effort and looks great on the door. Lots of help given. Thank you both.
Fantastic experience: Choosing Kelly and the team to do our wedding flowers was absolutely the best decision we made!! We discovered The Secret Garden during various visits to the Cardiff Indoor Market and I fell in love with their flowers. The time that goes into their bouquets, the variety they offer, the customer service and person touches all made it a no brainer. Kelly was so helpful and informative during our conversations, and definitely knows her flowers!! She created gorgeous bouquets for myself and my bridesmaids, as well as floral centrepieces, cake decoration and pin holes for my husband, his brother and his dad. The display she created were gorgeous and the colours were flawless. Highly recommend Kelly and the team to any looking for gorgeous flowers!! ✨
aww thank you so much for the lovely review :-) we loved creating your flowers! the photos look beautiful too.
Fantastic experience: Bought flowers for my girlfriend, the flowers looked brill and the woman at the stall was so lovely. Will definitely be coming back!
thank you for your lovely review :-)
Fantastic experience: Thanks for the lovely flowers
thank you :-)
Fantastic experience: Kelly and everyone at secret garden did the flowers for our wedding and they were absolutely outstanding. All of our guests were talking about how beautiful they were and the centrepieces were ransacked the following day by our guests! They're so so well priced for the quality (which is incredible). Phenomenal all round x
Thank you Ffion for such a lovely review, it was a delight working with you to create your wedding vision :-)
Fantastic experience: Friendly staff, wonderfully presented selection of potted plants and bouquet flowers, all arranged beautifully and most importantly healthy plants.
Fantastic experience: Always have beautiful flowers and a friendly delivery driver - my friend sends me flowers and they are amazing
Fantastic experience: Great florist and super helpful in picking out bouquets and gifts. I’d highly recommended.
Thank you Iwan for your kind words We are happy that you love using us for your floral gifts!
Fantastic experience: very good service and there flowers last for weeks
Thank you for your kind words Anthony ☺️
Fantastic experience: Lovely bouquet received for mothers day.
Fantastic experience: Absolutely stunning bouquet for our wedding, so pleased with the colours that matched the purple theme perfectly. Thankyou Ruth and Dave xx
Fantastic experience: Bought a bouquet on 8 September, and on the 16th the flowers are STILL perky and lovely! A great place for flowers
Great feedback thank you so much Laura. Hope you enjoyed the flowers :-)
Fantastic experience: Kelly and the Secret Garden team provided our wedding flowers, and they were absolutely fantastic from the start. Kelly completely understood our brief for the flowers and created a really helpful mood board to make sure we were totally happy with everything. She was easy to communicate with and always confirmed all the details with us clearly. We wanted to transport the flowers to our venue ourselves, and Kelly was happy to deliver them to our house and gave us lots of helpful tips to make sure the flowers survived the journey and looked their best. The flowers themselves were absolutely incredible, the colours and textures were stunning and they were so much more beautiful than we could have imagined. We absolutely loved our flowers, and received so many compliments from our wedding guests and since the wedding, when we've been sharing our photos. Thank you so much Kelly, for everything you did!
Thank you very much Nia for your lovely review. We couldn't have asked for a better couple to provide flowers for your special day. It was truly an honour and we enjoyed it very much!
Fantastic experience: Come here every time I need flowers, florists are always so lovely and knowledgeable and always make beautiful bouquets! Most recently popped in for a graduation bouquet, showed the florist a picture of my dress and she made a bouquet which matched the colours perfectly!
Thank you Harriet for the lovely review, we really appreciate it :-)
Positive experience: Very expensive. Friendly staff helpful. Good product
Fantastic experience: Absolutely beautiful plants and flowers, I’ve bought from them several times and each time was so worth it. Incredibly friendly and enthusiastic staff, and was very student-friendly towards me. Would absolutely recommend :)
Fantastic experience: Super nice and helpful staff.
Fantastic experience: I've never brought something from someone so enthusiastic! I really enjoyed buying the flowers and will definitely go there again. She seemed genuinely happy to make my bouquet. Climbing the flower stands and plucking stems to show to me. It was really fun and the flowers all looked beautiful. There were plenty of additions to the flowers that I picked that really tried them together. Amazing.
Aww thank you Archie for your lovely review. That put a smile on our face today. We are glad you enjoyed the experience at the shop and look forward to welcoming you again. We certainly do love our passion for creating beautiful flowers!
Fantastic experience: Beautiful bouquet delivered on time to a friend recovering from a hospital stay. Excellent choice of flowers and foliage
Thank you very much Jayne for a lovely review
Fantastic experience: Excellent Customer Service, Very Friendly... beautiful, Clean and Tidy set up, Fresh flowers all round, Good value for money. Highly Recommend
Thank you very much Vince, we appreciate your review and feedback
Fantastic experience: Most gorgeous flowers I’ve ever seen. My flower delivery from an online shop has delayed due the the post office strike. Made my way to cardiff market to get flowers from secret Gardens and my o my, she loved them. Never ordering flowers online anymore. Secret gardens florist is my new go to!!
Fantastic experience: Used by our production on a TV Series to provide a lovely floral installation for our Director. Beautiful work and a very helpful and professional team! Will use them every time.
Fantastic experience: Absolutely amazing! I ordered the seasonal bouquet for my mums birthday so I wasn’t entirely sure what to expect as I was a first time customer and didn’t know what seasonal flowers would be used. But my god! I was so amazed when I saw the bouquet, it was so beautiful and amazing quality, just by touching the petals, you can tell how good they are. My mum was so pleased with them and they’re definitely the best bouquet I’ve ever bought. I will absolutely order again
Fantastic experience: Great house plants
Fantastic experience: Definitely recommended - very happy with Christmas wreath made with Donna
Fantastic experience: Had a beautiful bouquet made up in the market as a thank you for someone. I was so impressed. Really wanted to keep it... thank you!
Fantastic experience: Went today to pick up sundries. Stunning selection and super friendly. Will be back next week.
Fantastic experience: The most beautiful bouquet delivered this Mother's Day from Secret Garden, a gift from my lovely daughter. The colours were toning shades of pink, blue and white and the blooms looked in excellent condition. I'm confident they will last; I received an equally gorgeous bouquet from my daughter last November, and I still had some left after a fortnight! Lovely, friendly delivery lady. I will certainly use Secret Garden in future, and recommend you.
Fantastic experience: Absolutely stunning flower arrangement and lovely hand written card. The staff were ace and definitely bought me a few brownie points with the recipient
Thank you very much Tom. Happy the flowers were well received
Fantastic experience: I've been a customer of Secret Garden for over 10 years. Their products are of such high quality and the flowers always last weeks! The ladies are extremely helpful, professional and so creative . I've always bought mothers day and birthday bouquets from them, along with special occasion bouquets, any excuse really to visit the shop! We used Secret Garden for our wedding flowers and they were perfect I've attended their floral workshops which are fab and would also highly recommend . More recently I've been buying there pots and house plants and during Covid-19 purchased there amazing dried flower bouquets, so, so beautiful! Such talented ladies, I can't wait to visit the store again soon!
Thank you Louise for your lovely review, it is much appreciated :-) Hope you are well
Fantastic experience: Slight problem with the colours, only due to CV-19, but the staff were lovely; helpful and responsive and I couldn't ask for more.
Fantastic experience: Ordered flowers from there today the staff were extremely friendly and helpful also managed to get them delivered the same day, the mrs absolutely loved them, great quality and perfectly arranged. Will definitely be going back
Thank you for your kind words Benjamin
Fantastic experience: Beautiful florist and very helpful
Fantastic experience: Thank You for sending Lovely Flowers to Judy Gould sent from her poorly pup Miss T to Mummy
Fantastic experience: Called up to order something for my mums birthday. she loves lilies and the bouquet she got from secret garden was so beautiful. She loved them. Thanks so much ladies, and also to the lovely guy that delivered. Support this amazing independent florists :)
Thank you very much Sylvia for your lovely review
Fantastic experience: Thank your for being professional and friendly! We’re over the moon with the flowers and the bouquet for our wedding ! Everything was perfect ! Thank you!
Thank you very much Alessia. Thank you for asking us to create your flowers ☺️ We hope you had a fabulous day x
Fantastic experience: Ordered from these guys last minute and they managed to deliver next day on a Saturday. Quick and friendly service with no issues, flowers were lovely for my other halfs birthday along with a box of chocolates! Will be using them again!
Negative experience: ,my husband bought me flowers from secret gardens for my birthday the cost £55 I didn’t last a week, the owner was so ride & just didn’t want to know .I wouldn’t buy here again
Hi Nicola,
We are sorry you weren’t happy with your flowers. However the bouquet chosen from our website included roses and lisianthus, which are soft petal blooms which have an expected vase life of 5- 7 days. We generally guarantee our bouquets for a week, we wish that we could guarantee for longer, but certain flowers are just so beautiful but are short lived. We did explain because it had already been a week we thought that was an acceptable time for flowers to last, especially it the warmer summer climate.
All I can do is apologise that you felt we were rude in our approach, however this was not our intent.
Many thanks
Secret Garden Florist
Fantastic experience: Such a beautiful bouquet made in a short time... many thanks
Fantastic experience: Awesome Flowers by these guys at Matt & Zoe's Wedding this weekend!
Fantastic experience: These girls kill it every time. Bouquets are always beautiful, flowers seem to last ages and always look top notch. Only place I buy flowers from now, prices for what you get are amazing too
Fantastic experience: Fabulous
Fantastic experience: Lovely friendly service and great selection of flowers . I wouldn't use any other florist .
Positive experience: Yes this is a good place.
Fantastic experience: Beautiful
Fantastic experience: A1
Positive experience: Good
Fantastic experience: Excellent service - the guys made things so simple for us and over delivered on quality - Highly recommended !
Fantastic experience: I Contacted the Secret Garden to create a memorial flower arrangement for my grandfather. I explained how I wanted a tennis racket and table centre piece and didn’t give much notice for these to be made. The funeral was the day after Mother’s Day, I was told by the member of staff that this would not make a difference and they would ensure they were made for me to pick up on the morning of the funeral. When picking up the table centre piece and tennis racket I was shocked and completely overwhelmed by the attention to detail and the finish for the low price that I had agreed, the flowers were amazing value. My grandfather would have loved it. I was helped to carry the flowers to the car by a member of staff who was more than helpful as the car was a large distance from the shop. The professionalism and care was highly appreciated at such a delicate time. I would not recommend any other florist after the service that I received. I will certainly be returning to purchase more flowers in the future.
Fantastic experience: Received two beautiful bouquets of flowers for a friends birthday. The flowers were beautiful and fresh. The flowers were exactly what I asked for displaying vibrant colours with a lovely scent. Great value for money Seen as I book my order last minute I was really impressed with the service I received over the telephone. The flowers were delivered on time considering the short notice, thank you to 'kelly'. Would definelty be using them for my up and coming wedding in July. Thanks again
Negative experience: I have to say how disappointed we were at one of the bouquets ordered through yourselfs. re for anthony bannister 23/3/18 one bouquet was beautiful;; the other was practically dead flowers were limp. we paid £80 for each bouquets and looked more like £30 range. I would like to say, i have tried emailing and sending private message all come back undeliverable hence why i resorted to putting such a poor review.
Hi Amanda,
We are sorry you weren’t satisfied with your flowers. When the oasis arrangements were made in the shop Friday morning they looked beautiful and the flowers were all fresh in that day so a little confused if they didn’t look their best it’s very unusual and the flowers were definitely made to the value ordered. Have you tried phoning us to discuss this? Our number is 02920344419 and we will be open Monday now. Do you have photos you can send to our email address? Which is secretgardencardiff@hotmail.co.uk
Many thanks
Secret Garden Florist
Fantastic experience: Friendly service, good value, beautiful flowers.
Fantastic experience: I ordered some a bouquet of flowers for my mum's birthday. The arrangement was beautiful. They flowers were delivered on time with no problem. I would definitely recommend
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